This press release was prepared specially for the Official Enya Website. Hello to everyone.
I hope the following will help to clear up any confusion about the song Sumiregusa and the unfortunate announcement of a date of release for Enya’s Album.
Very recently, we were asked by Panasonic in Japan if we could give them some suitable music for their upcoming marketing campaign for a new flatscreen TV. It should be remembered that this campaign was supposed to be confined to the Japanese market. Panasonic had sent a crew to Scotland to film some beautiful landscape scenes for their advertising campaign and were good enough to show us this before we gave a final answer. We talked about the idea and we all felt that this was a suitable vehicle for the particular piece we had in mind. We had been toying with the idea of a song in Japanese for some time and had already taken this to quite an advanced stage. We know Panasonic to be a highly respected company and we have no problem being associated with them. Panasonic intend to showcase their filmwork with “Sumiregusa” in sixteen thousand stores throughout Japan.
You may be familiar with the film “The Last Samurai”, featuring Tom Cruise and the beautiful Japanese actress Koyuki. The same actress appears in the Panasonic advert.
Up until this point the Japanese affiliate of Warners (WMJ) were very happy with the whole idea as agreed and were very excited about the prospect of such a huge campaign preceding the next Enya release. Unfortunately our Japanese friends assumed that because the song “Sumiregusa” (Wild Violet) was released by us for this usage, that a new album automatically followed. In their excitement they announced a release date for an Enya album, complete with a catalogue number and a promise of an exclusive extra track. By the time we became aware of this announcement it was too late, the news was already in cyberspace. It also appears that WMJ gave Panasonic the go-ahead to use the song on their website. You need to remember that our Japanese colleagues are incredibly enthusiastic people where Enya is concerned, and though this is of course appreciated, they obviously overreacted.
None of the other affiliates knew about the news of the release date until it had been announced by WMJ. When you realise that the only people allowed to announce the release of any Enya album is either ourselves or Warner Music UK you can see the upset this has caused for everyone involved, including WMJ. However it is you, the fans, that matter most in all of this and we sincerely apologise to all of you.
Enya is particularly upset on your behalf, as she is aware of the
confusion this news has caused. The last thing she wants is to build up false expectations and then to let people down.
A special word to Enya’s Japanese fans - again, we are very sorry for this confusion.
Enya says ...
“All I hope is that we can enjoy your continued
support and wonderful loyalty.”
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